By Colombo, Sri Lanka: Building on the success of Nas Daily’s viral video, the Sri Lanka Tourism Promotion Bureau (SLTPB) is amping up its influencer marketing strategy with a focus on specific categories like wellness, culinary, and adventure.
Wellness Wave: Starting February 14th, 30 European wellness influencers from France and Germany will be welcomed to experience and promote Sri Lanka’s unique offerings, thanks to a project with the European Union. This follows the influx of European tourists, with Polish and Dutch travelers topping the charts. These visitors, known for staying longer (9-10 days, even months!), contribute significantly to the economy, spending an average of $185-$195 per day.
Culinary Creations: Popular Canadian food influencer Luke Martin, with a reach of 30 million, will also be creating content showcasing Sri Lanka’s culinary delights. His creations are expected to be released in two weeks, further enticing potential visitors.
Beyond Numbers: While the SLTPB declined to disclose spending details, Chairman Chalaka Gajabahu emphasized the strategic approach. “We’re moving beyond just numbers,” he said. “We want to target specific audiences and showcase Sri Lanka’s diverse experiences.”
Nas Daily’s Impact: The success of Nas Daily’s video, reaching over 25 million people in two months, demonstrates the power of influencer marketing. “We’re building on this momentum,” Gajabahu added. “The arrival of Dorota Rabczewska, a Polish celebrity, also generated significant interest from Polish tourists, highlighting the effectiveness of targeted campaigns.”
Looking Ahead: The SLTPB’s strategic influencer campaign, focusing on specific categories and diverse experiences, aims to attract new visitors and boost Sri Lanka’s tourism industry. With the combined reach of multiple influencers and a focus on quality experiences, the island nation is poised to welcome even more travelers seeking unique and memorable adventures.
