Cricket is one of the most popular sports in the world, with over a billion fans worldwide. It is a sport that is enjoyed by people of all ages, genders, and backgrounds. Cricket can also be a powerful tool for social change, and it can be used to promote gender equality and child rights.
UNICEF South Asia Regional Ambassador and cricket legend Sachin Tendulkar led a day for children and called for gender equality with Muttiah Muralitharan, a Sri Lankan cricket icon, during the India-Sri Lanka match in Mumbai.
In 2016, UNICEF and the International Cricket Council (ICC) formed a partnership to use the power of cricket to improve the lives of children and young people. The partnership focuses on empowering girls and young women through cricket, and it has reached millions of people around the world with messages of hope and equality.
During the 2023 ICC Men’s World Cup Cricket in India, UNICEF and the ICC launched a campaign called “One Day for Children.” The campaign was designed to raise awareness of the importance of gender equality and child rights. As part of the campaign, the iconic Wankhede Stadium in Mumbai was lit up in UNICEF’s iconic cyan-blue color.
In an interview with Sportstar, Indian cricket legend Sachin Tendulkar mentioned that he wanted to see the Women’s Premier League become a reality in India.