Sanga into e-sports

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Sri Lanka’s former cricket captain   Kumar Sangakkara is getting into an e-sports venture.

Australian entrepreneurs are backing Kumar Sangakkara on this project and reportedly the investment is big.

The platform has been named Behavioral, and it will begin with cricket.

The Business Daily Media reported that Behavioral is building the next generation of gaming, where anyone can buy, train and nurture the world’s best virtual sports stars

Behavioral, the next-generation esports platform, has emerged from stealth with $2.5 million USD in seed funding to bring some of the world’s biggest sports to the metaverse.

Co-founded by cricketing legend Kumar Sangakkara and entrepreneurs Dr. Dinuk Jayasuriya, Reza Magdon-Ismail, and Krishan Deegalla, Behavioral is a tech company building a new virtual sporting world on the metaverse, where sportspeople are virtual characters, powered by artificial intelligence (AI).

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